D3O

Following D3O’s rebrand, the website was redesigned to bring the new visual identity to life while improving the overall user experience. Working as the lead designer alongside a UX designer and development team, I was responsible for creating the visual language of the site and designing the key page templates. The aim was to balance a bold, product-led aesthetic with a flexible layout that made it easy for users to navigate the company’s wide range of technologies and applications.

One of the main challenges was creating a design system that could accommodate D3O’s specialist sub-brands, including Delta Three Oscar for its defence products, without losing the consistency of the core brand. By developing a modular set of components, the website could adapt to the differing needs of each audience while maintaining a cohesive look and feel throughout. Built in Umbraco, the final result is a scalable and future-proof platform that supports D3O’s evolving brand and provides a strong foundation for continued growth.