My passion for design started early, inspired by a family rooted in the creative industry. I began experimenting with web design through personal projects before completing my BA(Hons) in Creative Digital Media at Worcester University.

I joined Cogent Elliott as a junior digital designer and have spent over 10 years growing into the lead Digital Design specialist, managing digital output and serving as the go-to creative for the team. Working within a large integrated marketing agency has exposed me to a wide range of projects across UI/UX design, eCRM, film, animation, motion graphics and digital advertising. My experience spans B2B and B2C sectors including automotive, luxury brands and mass-market FMCG.

Outside of work, I volunteered with the Royal Air Force Air Cadets for 14 years as an adult instructor, mentoring young people in leadership, adventure training and aviation.