Travis Perkins

Working with Travis Perkins, one of the UK's leading builders merchants, I produced a consistent stream of social media content designed to engage their trade audience across a range of formats and themes. From monthly Big Trade Deals offers to reactive trending topics, I created static assets, motion graphics and animations that kept the brand feeling fresh and dynamic across their channels. I also supported the editing team on their Crazy Paving Deals content, contributing across the production pipeline to help deliver polished, on-brand work at pace.

The content strategy leaned into what makes trade audiences tick - user generated content, themed posts and time-sensitive offers built to delight and reward loyal customers. Every asset was crafted with that audience in mind, balancing the practical and the playful to drive engagement and keep Travis Perkins front of mind for builders, contractors and tradespeople across the UK.