GWM

Working alongside the creative director and social media team, I produced a wide range of digital content for GWM’s POER 300 and ORA vehicle brands across paid and organic social media, as well as email marketing. Using a combination of brand assets and creator-led content, my role focused on bringing campaigns to life through motion graphics, video editing, static creative and email design, ensuring every asset reflected the distinct personality of each brand while maintaining a consistent visual identity.

With multiple vehicle models, trim levels and campaigns running simultaneously, the work demanded a highly collaborative approach and the ability to respond quickly to changing priorities. By creating engaging, platform-specific content across a variety of formats, I helped deliver a consistent stream of creative assets that supported product launches, ongoing brand activity and audience engagement across GWM’s digital channels.